The 7-figure ambassadorship deal is the first of its kind in Africa between the sport brand and an artist.
“At Reebok Classics, our goal is to celebrate the timeless. The icons that live beyond the present. Those who stay true to themselves. It is with this in mind that we are extremely proud to welcome the undeniably influential and talented AKA to the Classics family.
AKA has proven himself as a true Classic by defining himself as one of Africa’s biggest and longstanding names in the music industry. We believe that he has already stood the test of time and will continue with his meteoric rise for many years to come.
We believe that AKA is, and will remain, Forever Classics,” says PJ Morilly, brand director of Reebok South Africa.
The Baddest and Composure star joins a global campaign with hip-hop star Future, super model Gigi Hadid and rap duo Rae Sremmurd.
His company Beam Group will look after creative and innovative elements of the campaigns.
The Cape Town born AKA follows hot in the heels of North West and female rapper Fifi Cooper who was this week unveiled as part of the global Converse campaign shot in Johannesburg.
Reebok used to sponsor both Kaizer Chiefs and Moroka Swallows, respectively.
