The reasoning: it’s exclusive and only for ardent cognac consumers.
Following the South African launch at the chic Da Vinci Hotel/Penthouse- Sandton, Rémy Martin has partnered with American designer Matt W. Moore, who initiated the designs of this special bottle.
His work is regularly exhibited across the world, in the form of mural walls and sculptures to playground blacktops and collaborations include brands such as Ban, Nike and Coca-Cola.
For almost 300 years, Rémy Martin has upheld a passion for revealing talents, rooted in the DNA of the brand. The brand is dedicated to bringing out the multiple talents of nature, winegrowers and the cellar masters who craft its cognacs.
This is a mindset encapsulated in the One Life/Live Them campaign launched in 2015 that celebrates the “slash way of life”.
According to “MWM” who addressed guests through video, has developed a reality app called ARt that works with local landmarks and icons.
“Matt has created a visual narrative that underscores movement and brings new energy to our brand,” explains Augustin Depardon, Rémy Martin Global Executive Director.
“His work reaches out to a wide audience and tells our brand story from a novel point of view.”
It’s available together with a gift box at major retail points namely Norman Goodfellows- Gauteng, Durban and Cape Town and retails between R600-R650.
