This follows the company’s launch programme this month, were thousands of kids turned out for a two-day global training camps in Johannesburg.
The campaign is run in conjunction with Chelsea Football Club and is designed to encourage youths aged 9 to 13 to achieve and grow their football aspirations.
The African leg of the ‘Dream the Blues’ initiative kicks off in Nigeria on the 7th February and has seen Samsung and top Premier side Chelsea Coaches visiting Nigeria, Ghana and South Africa with football clinics to provide professional training for local youths to learn ‘The Chelsea Way’ from Chelsea Foundation coaches.
Samsung is the title sponsor of Chelsea Football Club in England.
After the camp in SA, two youngsters from each local camp have been selected to advance to the Blues Camp in London in May, as part of a larger training programme and of course to meet some of the Chelsea players.
“At Samsung we strive towards improving our communities be it through skills development, upliftment or sports and this campaign is aimed at just that, changing lives through providing access to once-in-a-lifetime, tangible opportunities for the less fortunate youth of South Africa,” says Matthew Thackrah, Deputy MD and Head of Consumer Electronics and IT Solutions at Samsung South Africa.
“Going to London will provide the lucky youngsters with the opportunity to interact with not only some of the world’s most well-known players but also other youths who were selected from around the world.
This initiative reinforces the commitment Samsung has towards football and youth development,” continues Thackrah.
‘Dreaming Blues’ already?
