The judging process is based on months of intensive research involving the surveying of over 5,000 South African households nationwide. The research is independent and conducted exclusively through research company Nielsen.
Selected from a shortlist of hundreds of products, the winners’ demonstrated invention and strategic thinking which resulted in real value add for consumers, according to Product of the Year CEO & Chief Innovation Analyst, Preetesh Sewraj.
“Consumers in South Africa are highly discerning and want to have the best products and services at a price that equates to the value they receive.
Advertising generates awareness but it is quality and real concern for the consumer that propels a product or service to a level where it can win Product of the Year,” Sewraj said.
He said, Product of The Year would continue its mandate of narrowing the communication gap between the consumer and those that fight for a share of the consumers spend through researching new products & services and testing them with consumers. This research is then supplied to the market so that they can continuously improve on their offerings.
Launched in 2008 in South Africa and present in more than 45 countries globally, Product of the Year is the world’s largest consumer voted programme that identifies and celebrates innovation in the product & services industry.
The 2014 winners come from across a wide spectrum of companies with the product categories ranging from personal care to household products and services such as insurance and banking.
Winners will be able to use the Product of the Year logo on various communication vehicles, such as television ads, print, and on-pack, to highlight the endorsement they have received from the South African public.
For more info and winners go to: www.productoftheyear.co.za
