FOR NOW lets park the best selling Gin in mzansi Gordon’s London Dry Gin.
Its popularity within the Gin segment is synonymous at weddings, lobola negotiations (as vula ‘mlomu), and discerning events countrywide. Even the youngsters can attest to that.
In comes the latest Gordon’s Pink Berry flavour and Sunset Orange flavour.
This part of Diageo expanding its Gordons portfolio in South Africa.
“Gordon’s Pink Berry is made with the highest quality ingredients and has been perfectly crafted to balance the refreshing taste of Gordon’s Gin with the natural sweetness of raspberry and strawberry,” says Morumo Maleka, Head of Innovation at Diageo.
Maleka adds that, “Locally, white spirit sales continue to grow because of factors such as enticing flavours that allow the adventurous gin lovers to cater to a range of tastes and recipes.
Now with the arrival of these two new flavours, just in time for summer, you can impress your friends by serving Mzansi’s favourite gin with tonic, ice, and the appropriate wedges of fruit to suit your preferred summer flavour.”
The success of Gordon’s demonstrates how the right approach to quality, brand building, innovation and investing for the long term can build lasting value.
The 750ml bottle retail price is R179.99 now available countrywide.
