MZANSI’s own top brand Drip and Italian FILA form a joint collaboration- ‘filadrip’ if I may.
The marketing collab- that took months of talks and deliberations- is to announce new range of streetwear inspired by sport and growing urban styles.
Set for retail at selected stores, FILA and Drip have partnered with lifestyle store SHESHA to ensure that each drop is accessible to all street fashionistas.
SHESHA is known as a leader for exclusive headwear, fashion merch and sneakers.
Just like FILA and Drip – SHESHA is trusted and respected for shaping culture and providing quality, premium drops to the street fashion community and fans.
Announcing the partnership CEO of The Drip Group, Lekau Sehoana says: “At Drip we are always looking at inventing with our brand to make the future a reality, which is a quality similarly shared at FILA. Through our enthusiasm for collaboration, we have created this range with the amazing team at FILA and we’re thrilled to introduce 3 fashion drops to trendsetters across the country.”
The 3 fashion drops both by FILA and Drip were produced, designed and inspired by Drips’ signature bold designs, together with FILAs’ dedication to basketball and sport.
Product Development Manager at FILA South Africa, Lara Slotsky had this to say about the collection:”As a brand that shares similar values and journey to success, we couldn’t wait to bring our creative teams together to start working on this exciting collaboration!
After months of dedicated hard work, we’re proud to present what we have jointly created with Drip and celebrate it with our retail partner SHESHA.”
FILAxDrip limited edition collection retails from R399 – R2199
