HE has just made this country proud by performing at the world’s sought after Maddison Garden, New York, this past weekend.
Need I say more, nay.
Yes, Grammy Award winner Black Coffee made history in the annals of SA entertainment by playing in NY- Big Apple- along with other global stars.
And to brush-off on that success, the Black Coffee Foundation signed an agreement with world’s top brand Mercedes-Benz South Africa.
The alignment for brands is a common vision: Black Coffee is a global figure, a source of inspiration for many, a musical icon, and a motivator from Mthatha to Ibiza, whereas Mercedes-Benz, as a global brand, views collaboration with the Black Coffee Foundation as fitting for uplifting communities, addressing social challenges, and restoring dignity to the most vulnerable among us with a focus on enabling self-reliance, promoting education, and fostering social integration.
As part of the deal, MBSA will make available a Mercedes-Benz GLE and a Mercedes-Benz Vito, respectively to the Foundation. Its unclear how long is the partnership.
“At Mercedes-Benz South Africa, we take immense pride in our collaboration with the Black Coffee Foundation. Together, we aim to not only bolster our reputation and brand image but also partner with other stakeholders to raise funds for socially impactful causes.
We eagerly anticipate the transformative influence we will collectively generate with the Black Coffee Foundation,” commented Mark Raine, Co-CEO of Mercedes-Benz South Africa.
These vehicles will assist in achieving the foundation’s set goals to make a meaningful difference in the lives of those most in need.
Unfortunately, at the time of publishing BC Foundation was unavailable for a comment.
Image supplied (Black Coffee along MBSA representatives at the partnership announcement).
