SPAR has launched a new campaign that not only fronts into the affordability perception of the brand, but also introduces a series of deals and promotions that may help shoppers afford a better festive season than they may have anticipated – and beyond.
SPAR is aware of the struggles that families go through during this celebrated season and that is the reason why they want save their customers from the financial stress and help navigate the complexities of life.
Historically, this time of the year is marked with luxury purchases, but this is no longer the case.
While South Africans are still expected to spend over R200 billion this festive season, for the most part this will be spent on essentials.
“It’s important for businesses to understand their customers’ lives, pain points and aspirations”, says Tony Mun-Gavin, National Marketing Executive at The SPAR Group.
“As we’ve seen the whole year, budget-conscious consumers are searching for the very best deals on essentials. Delivering everyday value is now more important than ever, and shoppers should be looking no further than SPAR”.
The campaign, aptly titled “More for Sho”, will span three seasons, each exploring different aspects of the Nkosi family’s experiences. In the first series which aired this past weekend, the Nkosi family takes centre stage to address SPAR’s commitment to offering the very best deals.
“The campaign uses humour to emphasise SPAR as the go-to destination for shoppers seeking low prices and value-added deals. By showcasing the Nkosi family’s relatable shopping stories in our initial episodes, and through digital and social content, we are encouraging consumers to make informed choices while emphasising our obsession with providing quality products at affordable prices,” says Mun-Gavin.
When it comes to affordability and savings, SPAR is committed to going above and beyond consumer expectations.
“Many people don’t realise, but our house brand products are among the most affordable in the market. They offer customers a way to buy smartly and get more for less across various ranges and categories.
Similarly, our SPAR Rewards card provides monthly deals and promotions across a range of products to help our customers with cost savings within their budgets, plus it ensures access to competitions and instant in-store winnings” continues Mun-Gavin.
All episodes will be aired during ad breaks on eTV, SABC and select DSTV channels, or follow the Nkosi family on social media at #ThatsWhyWeShopAtSPAR
