THE Soweto Fashion Week secures new sponsor.
As from this week, it will be known as Sta-Sof-Fro Soweto Fashion Week.
This was confirmed by the founder Stephen Manzini, who believes that this year’s runway collections are all about exploring new ideas, concepts, or solutions that have not been established in the fashion industry.
“Uncharted creativity often involves taking risks, pushing boundaries, and embracing experimentation to discover unexplored possibilities and create original and impactful outcomes,” says Manzini.
The Sta-Sof-Fro Soweto Fashion Week kicked off on Wednesday, and this year’s fashion week schedule is jam-packed with exciting events, collaborations, and presentations.
The theme for this year “Unchartered Creativity” will showcase the latest trends and collections for the coming Autumn / Winter Collections 2024 from some of the industry’s most renowned designers.
“Hair is a potent marker of social class, age, marital status, racial identity, political beliefs, attitudes toward gender and of course- creative expression,” says Pearle Peane, Brand manager Sta-Sof-Fro.
Peane says designers and celebrities often set new standards that are eagerly adopted by the masses, reinforcing cultural identities along the way.
“Remarkably, some hairstyles have endured through centuries, maintaining their relevance and symbolism. Black hair, in particular, stands out for its malleable nature-allowing for the creation of intricate symbolic meanings by artists and individuals alike,” continues Peane who said Sta-Sof-Fro has been synonymous with haircare and has, over the years, developed and evolved in the space of women’s interests across the board.
Founded in 2011, it was created to assist fashion designers build more footprints in the townships and new markets.
To date, the brand has assisted over 120 designers, and 1000 runway models on the African continent, catapulting their businesses and support for over 12 years.
Soweto Fashion Week has grown into one of the biggest fashion showcases in South Africa.
It takes place at Soweto Theatre from May 9 to 10.
Tickets range from R150. VIP R 600.
Time: 18h00
Image (Models who will strut it out at this years’ Soweto Fashion Week).
