“ADULT smokers in South Africa now have more options than before when considering scientifically substantiated alternatives to smoking,” said Jonathan Kwak, Director of Smoke-Free Products at Phillip Morris SA.
This follows the launch of latest electronic vapour – VEEV, as part of expanded its portfolio of smoke-free products available in the country.
To experience first-hand this electronic vapour, PMSA invited select media to a music show Marbles Circus at Muldersfontein, on the outskirts of Jozi this past Sunday, to dine, wine and play with the new brand.
PMSA in its portfolio also includes heated tobacco devices IQOS and oral nicotine pouches ZYN, and now the swanky VEEV.
Globally, the World Health Organisation (WHO) estimates there are 1.3 billion smokers, highlighting the urgency of scalable solutions.
PMI’s smoke-free products are now available in 97 markets and used by more than 41 million legal-age consumers worldwide, with the ambition that by 2030 over two-thirds of net revenues will come from these innovative alternatives.
“Adult smokers in South Africa now have more options than before when considering scientifically substantiated alternatives to smoking,” continued Kwak, who was engaging with members of the press as they made way to the venue in true V300 shuttle style!
“Adult smokers’ acceptance of better alternatives to cigarettes is a critical component in our effort to move away from cigarettes entirely”, he adds.
While PMI offers a range of alternatives, the company emphasizes that the best choice for smokers is to quit all tobacco and nicotine use completely.
For those who don’t, switching entirely to smoke-free products can significantly reduce exposure to harmful chemicals produced by burning tobacco—the main cause of smoking-related diseases.
These smoke-free products are not risk-free, as they contain nicotine, which is addictive.
“With our expanding offering, we aim to accelerate South Africa’s transition to a smoke-free future, aligning with harm-reduction principles already embraced in other public-health fields”, concluded Kwak.
The introduction of VEEV expand our portfolio of smoke-free products available in the country, joining 20 countries globally in this category, says Vuyokazi Xapa, Director of Communications at PMI.
In November PMI will launch an activation in Soweto.
