HOPPIN’ from one club to another.
Carling Black Label who used to back Orlando Pirates, have opened a new can of a cold beer with the Naturena outfit.
One of Soweto Giants- Kaizer Chiefs and Carling Black Label brand, on Tuesday, unveiled a partnership deal under the banner ‘One Voice – For The Fans’.
Anchored in three strategic pillars: Legacy (leveraging the two iconic brands rich history as a catalyst for the future), Icons (celebrating two of Africa’s greatest brands in beer and football), and Reward (honouring fans through unmatched engagement and recognition).
With upcoming Soweton Derby on February 28, the deal comes at the right time, where activations and fans standing a chance to receive limited edition of Chiefs legend Doctor Khumalo vuvuzelas in the club’s iconic gold and black colours; to one lucky winner standing a chance to win an all-expenses-paid trip to attend the 2026 FIFA World Cup semi-finals in North America, and R10,000 and R5,000 respectively, will also be awarded during halftime featuring a vuvuzela choir and Amapiano artists.
Kerryn Greenleaf, Brand Director for Carling Black Label, said the collaboration reflects a shared commitment to celebrating fans as the heartbeat of both brands.
“This partnership represents more than sponsorship—it’s a commitment to the millions of fans who are the lifeblood of both our brands,” Greenleaf said.
“Africa’s most awarded beer joining forces with South Africa’s most successful football club creates a platform where fans are not just spectators, but champions who will be rewarded, celebrated, and heard at every touchpoint.
From the upcoming Soweto Derby to continental competition, this is history reimagined for a new era.”
Amakhosi legends “16” and Itumeleng Khune, who attended the launch, will provide digital engagement with for supporters who would be unable to attend matches, and co-branded campaigns across social media platforms.
Kaizer Chiefs’ Marketing and Commercial Director, Jessica Motaung, said: “At Kaizer Chiefs, our supporters are at the heart of everything we do.
Partnering with Carling Black Label gives us the opportunity to honour that passion in ways that are both meaningful and memorable.
Together, we will continue to celebrate our legacy, reward loyalty, and create unforgettable experiences that ensure our fans feel valued not only on match day, but throughout the season and beyond.
The Carling Black Label continues to enjoy a healthy relationship in sport, particularly football in this country, considering the ROIs and investment associated with it.
As fans quest the quench with a cold one, we say cheers to the AmaKhosi!
Talk of Soweto Derby- tickets are selling fast and fans are encouraged to purchase authenticated tickets.
Image supplied (Cheers. Kaizer Chiefs family, recorded with legends and Carling Black Label executives at the launch on Tuesday, held at the company’s head-office, Bryanston).
