A SOIREE was held to launch an agency We Are Bizzare and the joint recently.
Thanks to the brains behind the launch- Melusi Mhlungu, a renowned creative director.
Returning home after hiatus coining Euros and Pounds– its time for randelas now, Melusi decided to reinvest in mzansi in the form of establishing a cutting edge agency.
At the surprise launch held at PlayGround, which has been transformed to welcome Jazz aficianados in Braamfontein, the bitter and cold evening was transformed into a bubbly and relaxed environment, as drinks and food were order of the night!
Melusi has worked for giant agencies such as FCB Africa and Ogilvy even scooping a few Cannes Lion Awards for his work that also includes two spots at the Super Bowl- America’s most-watched television event.
Addressing guests the ‘kasie boy’ whose partners include heavyweights within the private sector, says with an unparalleled creative vision and an innate ability to connect with audiences, he has consistently pushed the boundaries of traditional advertising, delivering awe-inspiring campaigns that leave a lasting impact.
“Having successfully collaborated with global brands, We Are Bizarre represents a new era of creativity in South Africa.
“Our goal is to challenge conventions, we want to create a space where creatives can come up with ideas that don’t wait for briefs from clients, ideas that don’t just change the world but also the lives of the people around us. Ideas that outlive us and create a meaningful impact in the world, hard-to-ignore ideas, bizarre ideas,” quipped Melusi.
The agency’s ethos is ‘Jozi My Jozi’ aimed at inviting us all to RELOVE, REIMAGINE and REEXPERIENCE our magical city’.
“With ‘Jozi My Jozi,’ we aim to showcase the untapped potential of this beautiful city and provide a fresh perspective that will resonate with both locals and visitors. South Africa should look forward to this great project and what’s to come with it,” he added.
Other key members of the team includes Ofentse Moremi who serves as executive producer and Mbali Ndhlovu who is a Social Media Manager.
More team members will be announced soon.
The launch was graced by his Mother Thembi Makhathini, Grammy award winner Zakes Bantwini and other business figures.
Hard to Ignore Ideas- that’s bizarre isn’t?
Top image (Ad man. Melusi Mhlungu and one of his business partners’ Robbie Brozin at the launch in Braam, recently).
