Sowetolife Mag: How long is the deal?
African Bank: This campaign will run up to the date of the 15th Metro FM Music Awards on the 27th February 2016.
SLM: What prompted the AB involvement?
AB: Our involvement with the MMAs, particularly the Best African Pop category recognises and acknowledges artists who are uncompromising in their craft, focused and passionate.
African Bank has established an evolving culture that inspires, uplifts and motivates our people to achieve their full potential. We aspire to propel this culture throughout the communities we serve.
Our involvement with Metro-FM is an example of African Bank’s dedication and support of local talent and recognising excellence.
SLM: What is the face value?
AB: It’s the same as the other category sponsorships forming part of this year’s awards.
SLM: What will be the ROIs?
AB: We have already received a significant amount of both marketing and commercial return and by the end of the campaign we should have a very positive and healthy ROI. An opportunity such as this also serves to enhance our reputation.
SLM: As a banking institution what role do you play in development of arts/music in SA?
AB: With our sponsorship of such events as the Metro FM music awards we support local talent by recognising their efforts, excellence and achievements.
SLM: In 2014 the company had a tumultuous period, what is the situation currently?
AB: African Bank went into Curatorship on 10 August 2014 and since then the curator and his team together with many other stakeholders have been working on a restructuring proposal for the new Bank.
During this time, our branches have been open for business and we remain committed to serving the consumers of South Africa.
We are in the last phase of the restructuring process and subject to some remaining conditions precedent a newly registered and incorporated legal entity, which will continue to be known as African Bank, will be launched on the 4 April 2016.
WIN VIP PUBLIC VIEWING TICKETS AND HAMPER.
African Bank is giving away 2 VIP TICKETS for Public Viewing & 1 Best African Pop Hamper for Durban on Saturday 27 at Moses Mabhida Stadium.
To win answer, answer the following questions:
* What does AB stands for?
* Where will the Public Viewing take place?
Send name, contacts and answers to info@sowetolifemag.co.za or sydney@sowetolifemag.co.za, before 3pm today.
NB. This competition is ONLY open for Durban residents! Winners will be notified by phone.
Ts & Cs apply.
