FOLLOWING the successful launch of Sprite Limelight™ in 2022, the brand’s ground-breaking program made a comeback, bringing together an exceptional collective of fearless artists with creative points of view, to create original songs via an innovative format: one hook, many beats.
Sprite Limelight™ celebrates the rich musical history and legacies across global cultures.
This year the brand partnered with 3x Grammy-awarding winning writer, producer, and lead singer of OneRepublic, Ryan Tedder, to kick off the second season, along with a stellar lineup of artists hailing from across the world: Mzansi superstar Cassper Nyovest, Feid (Mexico), Lexa (Brazil), and Lay Zhang (China).
Designed to support its global brand narrative, ‘Heat Happens’, Sprite aims to spotlight fearless artists and help consumers keep cool in the face of everyday moments of heat, based on the insight that music is what they turn to when they want to switch off and clear their heads.
“With Sprite Limelight™, we present an exclusive chance for our fans to delve into the realm of music discovery. Ryan Tedder took a single hook and challenged the artists to reimagine it in their own distinct styles, offering a fresh perspective.
This program not only grants insight into the creative process of musicians but also delves into their personal narratives, aligning with our brand’s core philosophy of maintaining composure amidst life’s challenges. By spotlighting artists from diverse backgrounds, countries, and cultures, Sprite bridges gaps and connects music enthusiasts worldwide, as they collectively explore a refreshing and authentic experience through the universal language of music,” commented Ramokone Ledwaba, Marketing Director for Coca-Cola in South Africa.
“I’m proud to be part of the Sprite Limelight™ Program 2023, representing African music, representing our sound, our culture, and expressing myself in this new way collaborating with the legend that is Ryan Tedder – always much love for him.
I know that feeling when the heat hits, the pressures of life feel like they are on, we all feel it. Music helps me tackle that, to keep cool, so I just really connected with the whole concept of the Sprite Limelight ™ program. It’s dope to be a part of it all,” commented Cassper.
With the release of “Soul,” now available on-major streaming platforms, fans can look forward to an extensive multichannel campaign featuring a variety of content.
This includes an immersive “Heat Confessionals” experience with Cassper, offering a deeper look into his personal artist journey and creative process, as well as in-studio footage that showcases how the lyrics bring his ‘heat’ narrative to life.
Additionally, the 360 campaign will feature exciting activations on campuses, consumer competitions, exclusive Sprite Limelight™ merchandise and limited edition Cassper Nyovest Sprite bottles.
Image ( Cassper Nyovest will appear on Sprite Light bottles all over Africa).
