LIFESTYLE NEWS

Cîroc deal with Cassper is worth millions

Coining it. Cassper Nyovest sandwiched by Miss Mbatha and Cîroc representative Vongani Chinkanda (left) at the deal announcement. Image SLM.

He was addressing guests at the celebration party as an ambassador for Cîroc, the deal that is rumoured to be in millions.

The rapper was selected to be the face of the brand’s new international campaign, called On Arrival.

Said Cassper:“It’s such an exciting moment for me to be a part of the Cîroc family. We all know my ambition is to be and stay number 1 so partnering with SA’s number 1 Luxury Vodka, which is all about celebrating successes, was more than perfect for me.

I really do believe in celebrating life at every moment and I’m looking forward to bringing Cîroc and my fans along on my journey and giving them behind-the-scenes access to the biggest moments of my year. My fans should look out – we have amazing plans in store.”

While he did not reveal the exact amount he coined out of the deal, he said that it was a “fair amount” and could buy him a third Bentley or a Ferrari. There you have it…

“Cîroc is about celebrating success and being at the forefront of what’s hot, and Cassper is an epitome of this. He is living his dream.

We believe that Cassper has arrived and continues to arrive which makes him the ultimate lifestyle aspiration and match for our brand.
Together with Cassper, we will celebrate memorable on arrival moments and provide our consumers the access to new world luxury experiences,” pointed out Vongani Chinkanda, Diageo’s head of Reserve Portfolio.

You are not second best, we’ve been taught that we are examples of America, but we are just as great, if not greater,” said the dapper looking Cassper, to his well-wishers that included the likes of Riky Rick and Major League.

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