THE Miss South Africa Organisation is proud to announce that Africa Fashion International (AFI) is the official fashion sponsor for Miss South Africa 2024.
AFI has been a catalyst for progress in African fashion since it was founded in 2007 by Dr Precious Moloi-Motsepe as the global fashion industry began consciously correcting its lack of diversity. AFI has since groomed and propelled Pan-African designers into global household names and has established itself as an all-encompassing home for African creatives and African luxury.
In 2017 Dr Moloi-Motsepe won the inaugural Fashion 4 Development Franca Sozzani Award at the United Nations in New York for her efforts in promoting African fashion designers and supporting the empowerment of disadvantaged women. She also served as the only advisor from sub-Saharan Africa for the Copenhagen Fashion Summit.
Her philanthropic passion for education and skills development is evident through the AFI Fastrack Programme, which discovers, trains and mentors emerging designers who have since become renowned in the industry. In 2022, she was honoured by Credit Suisse at the World Economic Forum Annual Meeting as a Woman of Impact.
Dr Moloi-Motsepe explains the decision to partner with the Miss South Africa Organisation:
“Through the years, reigning Miss South Africa titleholders have sparked necessary national dialogues that have amplified the voices of women in our society,” says Dr Moloi-Motsepe, who is also the Chief Executive of AFI.
“With each contestant, our goal is to imaginatively showcase their values and beliefs through their garments. In this partnership with AFI’s House of Nala and Miss South Africa, we hope to make a powerful statement for women empowerment while also celebrating the elegance of diverse African identities.”
Says CEO of the Miss South Africa Organisation Stephanie Weil: “We are thrilled to welcome AFI as our official fashion sponsor. It is a fitting partnership given that we share very similar core values such as the empowerment of disadvantaged women and the importance of education and skills development. And then of course, there is the fashion element which always plays a huge part throughout the Miss South Africa competition.”
Viewers will get to meet the Miss South Africa contestants in Crown Chasers, the thrilling reality TV show which introduces South African viewers to those vying to take the crown from the current incumbent, Natasha Joubert.
The six-part series is on S3 at 20h30 with a repeat on Sunday at 13h00.
Miss South Africa is presented by Weil Entertainment in association with Sun International. S3 is the official broadcast sponsor.
Image (Miss SA 2024 has backed another sponsorship in the form of AFI).
