IT began in Durban, and next was Cape Town.
The curtain-falls in Joburg as Friends of Amstel festival, takes shape at the affluent The Ground- Muldersdrift on November 9.
Time: 12pm until late.
SA top heavyweights include Major League, Zee Nxumalo, and the Scorpion Kings, Morda, Njelic, Kelvin Momo, Sjava, Cassper Nyovest and other sizzling hot acts.
Amstel, the premium beer brand known for creating unforgettable experiences, also premiered its groundbreaking new game show, Friends of Amstel: The Challenge, in 2024, the first alcohol brand-owned long-form game show in SA.
The show celebrates music while putting friendship to the ultimate test for bragging rights and a five-star Friends of Amstel travel experience.
“There’s nothing quite like seeing our Friends of Amstel platform come to life as a brand-owned TV show, bringing well-known musicians and consumers together over some friendly competition, great music, and, of course, Amstel,” said Alicia Reddy, Amstel Senior Brand Manager.
Lucky winners also secured tickets to the Jozi final edition of Friends of Amstel, set for Saturday.
This years’ experience promises a fusion of top-tier music, exquisite lifestyle offerings, and the camaraderie that comes from sharing these moments with friends and fellow fans.
Come join for an unforgettable celebration that showcases the essence of South African music and lifestyle. With a stellar lineup, engaging entertainment, and an electric atmosphere.
The Friends of Amstel is perfect for anyone looking to enjoy the best our vibrant culture has to offer, especially on the open and tranquil The Ground offers.
Secure your spot and be part of the ultimate music experience!
Tickets are available for purchase at www.amstel.co.za
