The newcomer is also one of GWM’s most sophisticated passenger vehicles to date and boasts the brands new 1,5-litre turbopetrol engine.
The C50 looks set to further expand GWM’s presence in the South African passenger car market, following the recent successful introduction of the C20R crossover hatchback.
“The C50 is a very exciting product for us,” says GWM COO, Warren Olsen, and not only because it takes us into a crucial segment for the first time, but also because we believe it is a car that can change a lot of perceptions of what a Chinese-made car can be. I have no doubt that those who take if for a test drive, will be very pleasantly surprised,” he continues.
With its distinctive face, chrome detailing, smart multi-spoke 16-inch alloy wheels and chrome-tipped twin exhaust outlets, the C50 is a striking newcomer in a traditionally conservative market segment. It features a long wheelbase (2 700 mm) and wide front and rear tracks, lending it not only a purposeful stance, but also elegantly stretched proportions. The long wheelbase also has practical purpose, as it improves interior space and ride comfort.
The C50 is offered in South Africa in Luxury and Elite trim levels, and in a choice of five colours; Succint White, Elegant Silver, Modern Grey, Jazzy Red and Classical Black.
If it holds true that occupant comfort starts with spaciousness, then the C50 immediately has an impressive advantage in its segment. The long wheelbase translates into stretch-out rear legroom, without sacrificing boot space. In fact, measuring in at 530 litres the boot rates as one of the most voluminous of all.
The rear seats (split 60:40) can be tumbled forwards by using two levers mounted in the boot. These are conveniently accessible when standing behind the car, and when the bootlid is open. The boot’s size is even more impressive given the fitment of a full-size spare wheel beneath its floor and not always a given in this segment.
GWM’s designers have paid particular attention to provide ample in-cabin storage solutions, with the C50 boasting wide door pockets, a fold-out rear armrest with twin cupholders, large storage box between the front seats, a spacious glove compartment and even a fold-down overhead sunglasses case for the driver.
The C50’s feature-laden interior is finished in stylish black, with silver and piano black lacquer detailing to further add to the upmarket ambience.
The steering wheel is adjustable for rake and reach, and the Elite model benefits further from the standard fitment of a height-adjustable driver’s seat.
Both C50 derivatives feature elegant and durable black cloth upholstery, and the flagship Elite model can be visually distinguised from the Luxury by its leather-wrapped steering wheel, remote audio and cruise controls and stainless steel thresholds.
Both C50 models feature a high-quality radio/CD/MP3 system with auxiliary and USB support. The Elite gains remote audio controls and an upgraded speaker system, compared with the Luxury model.
Both C50 models feature a high-quality radio/CD/MP3 system with auxiliary and USB support. The Elite gains remote audio controls and an upgraded speaker system, compared with the Luxury model.
Other standard features (on both models) include air-conditioning, power steering, electric windows all-round and electric mirror adjustment. Over and above these features, the Elite derivative also boasts cruise control and rear park distance control.
The C50 features powerful yet economical new GW4G15T 1,5-litre turbopetrol engine.
“Cruising refinement and a smooth ride are high on the priority lists of customers in this segment, says GWM Brand Manager, Hannes Oosthuizen.
“With its advanced multi-link rear suspension set-up, the
C50 achieves a particularly good balance between ride comfort and dynamic ability,” he adds.
Security is provided by a standard alarm and immobiliser, with the further convenience of remote central locking.
The C50 is available through GWM’s extensive dealership network, currently boasting more than 70 outlets and service centres.
C50T Luxury R234 999
C50T Elite R249 999
Both C50 models are backed by GWM’s comprehensive 5 year/100 000 km warranty and come with 2-years AA roadside assistance. The prices include a 5-years/60 000 km service plan.
*Please note that prices and specifications are subject to change without prior notice. Prices include VAT and environmental levy.
