To celebrate its arrival activities that began in March until April 2016, continues county-wide.
Dubbed the ‘Man Size Moments’ because of its new des
ign this also reaffirms its’ relevancy to the market.
Says Andrea Wright, Mondelez SA Category Lead for Chocolate: “Through the introduction of this new logo and the addition of the Cadbury purple to the wrapper, we aim to reinforce the Cadbury endorsement of a quality product and to stay relevant to our consumers by changing with the times.
“We hope that consumers will love the change as much as we do and that they will continue to enjoy Lunch Bar’s combination of chunky peanuts, crisped rice, delicious wafer and chewy caramel, all smothered in a thick layer of Cadbury Milk Chocolate.”
Commercial radio stations will conduct on air series of competitions by taking part in answering a series of mysterious man size questions to stand a chance to win R150 000 worth of cash prizes and taxi ranks will activate their promos during the April and May periods.
For more information on Lunch Bar’s new look, promotions and competitions follow www.facebook.com/LunchBarSA<http://www.facebook.com/LunchBarSA> #Oviaas
Lunch Bar Man Size is available at R7.99.
