NEWS SPORTS

Jeep returns to ‘Old Lady of Turin’ as Juve is known!

A HISTORIC partnership is renewed: the Jeep® brand is once again the Official Sponsor and will return to the Juventus jersey – men’s, women’s, and Juventus Next Gen teams – starting from the 2025-2026 season, as part of a multi-year agreement that also includes other sponsorship elements.

Jeep thus returns to intersect its path with that of Juventus, continuing a successful journey of twelve sports seasons, which began in 2012-2013 and continued in 2024-2025 as the Official Automotive Partner.

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