GUESTS come to play and enjoy the newly launched Johnnie Walker Blonde.
Yes, a private beach was curated to add to sunny Johannesburg.
Consumers, media and influencers, were treated to a bright surprise that dazzled their senses and encouraged to celebrate and take a walk on the bright side through vibrant fun activities under the Joburg sun including beach volleyball games, beach ball pools, live music, slushies, ice-cream, food, and showcasing their creative side by spray painting the Johnnie Walker miniature striding man, all set-out at Monte Casino, Fourways.
“We are thrilled to finally introduce Johnnie Walker Blonde to the South African market,” said Natalia Celani – Marketing and Innovations Director at Diageo South Africa.
“This unique whisky is perfect for those who are looking for a bright and vibrant drink that is sure to impress. We are excited for consumers to try it for themselves and experience the taste sensation that is Johnnie Walker Blonde.”
‘Blondes’ danced to curated music that took place until 10pm, to accommodate guests at nearby-hotels.
Tasting notes:
- Nose: Vanilla mixed with toffee, topped with bright berries.
- Taste: Sweet vanilla and apple, lightly spiced and drizzled with caramel.
- Finish: Smooth and light.
It is available for retail at all liquor outlets.
Image supplied (Guests sipping newly launched Johnnie Walker Blonde, aboard the specially designed VW bus, adorned with JW Blonde colours at Monte-Casino, Fourways).
