THE South African sector has woken up in jubilation on the inaugural Africa Marine Tourism expo.
Scheduled from April 14 to 16 2025 at the Nelson Mandela Bay, Gqeberha, Eastern Cape, were over 50 000 tourism exhibitors, will converge under one roof to map the way forward on marine sector that has been overlooked.
Marine tourism is emerging as a significant driver of economic growth, environmental sustainability, and cultural preservation across Africa. With its vast coastline stretching over 30,000 kilometers, Africa is uniquely positioned to leverage its rich marine resources to enhance tourism, empower local communities, and contribute to the blue economy.
According to the organisers, they’ve also managed to get a buy-in from the municipality, key government speakers and tourism sector, to feature at this marine expo, that will tee-off with Golf Day on 14 April.
“Since this will be our inaugural Africa Tourism Marine expo in SA, we’ve also managed to extend the invite to our fellow Africans such as Nigeria, Ghana, and Moz to be part of this celebration. And they will exhibit some of their products at the expo and share knowledge with our mzansi counterparts on coastline and environment sustainability,” quipped the excited Tumi Magongoa, the chief organiser.
Marine tourism contributes significantly to Africa’s GDP by attracting millions of tourists annually. Key sectors benefiting include:
- Hospitality and Accommodation: Hotels, resorts, and guesthouses thrive in coastal areas.
- Transportation and Logistics: Tourists rely on airlines, cruises, and local transport services.
- Local Businesses: Restaurants, craft markets, and tour operators benefit from increased visitor spending.
The ripple effect of marine tourism boosts employment opportunities for millions of Africans, particularly in coastal communities. Jobs range from service roles to specialized positions in diving, boating, and marine conservation.
2. Environmental Sustainability
Africa’s marine tourism is inherently tied to its rich biodiversity, including pristine beaches, coral reefs, and unique marine ecosystems. Conservation efforts driven by marine tourism help:
- Protect endangered species, such as sea turtles and dolphins.
- Promote sustainable fishing practices.
- Fund marine parks and protected areas.
Eco-tourism initiatives in countries like South Africa, Mozambique, and Tanzania highlight the continent’s commitment to balancing tourism with environmental preservation.
3. Cultural and Heritage Preservation
Marine tourism fosters cultural exchange, allowing visitors to experience Africa’s diverse traditions, coastal lifestyles, and maritime heritage. Communities along the coast often host cultural festivals, share traditional fishing practices, and showcase artisanal crafts, enriching the tourism experience while preserving their heritage.
4. Infrastructure Development
The growing demand for marine tourism drives infrastructure investment in coastal regions, including:
- Modern Ports and Harbours: Enhancing trade and tourism.
- Road Networks and Airports: Improving accessibility to remote coastal areas.
- Marine Facilities: Expanding marinas, diving centers, and cruise terminals.
These developments not only support tourism but also boost regional trade and connectivity.
5. Africa’s Role in the Global Blue Economy
Marine tourism is a key pillar of the blue economy, which focuses on sustainable use of ocean resources for economic growth. For Africa, this means:
- Promoting sustainable tourism practices to ensure long-term benefits.
- Tapping into international markets through cruise tourism and water sports.
- Empowering coastal communities by involving them directly in the tourism value chain.
Challenges and the Way Forward
Despite its potential, marine tourism in Africa faces challenges such as overfishing, pollution, and inadequate infrastructure in some regions. Governments, private investors, and local stakeholders must collaborate to:
- Implement stricter environmental regulations.
- Promote eco-friendly tourism practices.
- Provide training and support to coastal communities.
According to Christine Macharia, Sales and Marketing Executive at inbound destination management company, Sense of Africa, East Africa, “There has been a global trend towards adventure and experiential tourism, with travellers seeking unique and immersive experiences.
Marine tourism offers opportunities for adventure seekers to explore underwater worlds, encounter marine wildlife, and engage in activities like diving with whale sharks or swimming with dolphins.
“East Africa is home to some of the world’s most diverse marine ecosystems, including coral reefs, marine parks, and protected areas. Countries like Kenya, Tanzania, Mozambique, and Madagascar boast a wealth of marine life, including colourful coral reefs, whale sharks, dolphins, turtles, and various species of fish.”
The global coastal and maritime tourism market size was estimated at US$2.9 trillion in 2021, and is expected to expand at a compound annual growth rate of 5.7% from 2022 to 2030, according to Grand View Research, Inc.
Ocean Adventures, which offers ocean safaris, whale-watching tours and dolphin encounters in Plettenberg Bay in South Africa’s Garden Route, told Tourism Update that marine tourism was one of the fastest growing sectors in tourism, and that it expected the niche market to grow even more in the future.
Traveller groups were often particularly interested in marine tourism:
- Millennials and Gen Z: Younger generations, including Millennials (born between 1981 and 1996) and Gen Z (born between 1997 and 2012), are often drawn to experiences that offer adventure, environmental sustainability, and opportunities for unique and Instagram-worthy moments. “Marine tourism aligns well with these preferences, offering activities such as snorkelling, diving, and boat cruises that provide immersive experiences in nature.”
- Adventure seekers: Travellers who seek adventure and outdoor activities are often attracted to marine tourism. “Activities like scuba diving, surfing, and swimming with marine wildlife offer adrenaline-pumping experiences and opportunities to explore the natural world in a dynamic and engaging way.”
- Nature and wildlife enthusiasts: Those who have a passion for nature and wildlife are often interested in marine tourism due to the opportunity to observe marine life in its natural habitat. “Snorkelling among coral reefs, swimming with dolphins, and observing sea turtles nesting are experiences that appeal to travellers who appreciate the beauty and diversity of the natural world.”
- Conservation-minded travellers: Travellers who are environmentally conscious and prioritise sustainable tourism practices may be particularly interested in marine tourism activities that promote marine conservation and responsible tourism. “Many marine tourism operators offer eco-friendly experiences, such as reef-friendly sunscreen policies, marine wildlife conservation projects, and educational programmes about marine ecosystems and conservation efforts.”
- Families and multi-generational travellers: Marine tourism can be enjoyed by travellers of all ages, making it a popular choice for families and multi-generational groups. “Activities like snorkelling, glass-bottom-boat tours, and beach picnics appeal to travellers of different ages and interests, providing opportunities for shared experiences and lasting memories.”
Threat of over-tourism
Macharia did, however, caution that overtourism posed a potential threat to marine tourism.
“Overtourism in the marine tourism market poses a threat in terms of environmental degradation; crowding and stress on marine wildlife; degradation of visitor experiences; strain on local infrastructure and resources; and social and cultural impacts.”
Magongoa also emphasised to untap this market, they will have to collaborate with key figures such as SATSA, SAT, National department of Tourism, hence the likes of Oupa Pilane ( SATSA chairman and SAT board member), National Tourism deputy minister Makhotso Sotyu, Nelson Mandela Bay executive Mayor Babalwa Lobishe, Vanessa Davidson from SABBEX/Boating SA, David Frost, CEO SATSA, Dr Lynn Jonas from Nelson Mandela University, MEC for Economic Development EC- Nonkqubela Ntomboxolo Pieters, are amongst key speakers.
The department of Agriculture, Land Reform and Rural Development- deputy minister Rosemary Nokuzola Capa, will share the stage with other speakers.
In 2026 we look forward to a successful and packed line-up, continued Magongoa, who during this interview, was in between meetings with other stakeholders in EC, ahead of the media launch this week.
For full programme of speakers, the venue for the expo, Golf Day, tickets and partners/sponsors, please visit www.marinetourism.co.za
–SOWETOLIFE MAG ONLINE, is the media partner.
