Yesterday the red ‘Bucket’ mascots invaded Protea Glen Mall-Soweto to kick off the campaign. Guests were ferried in stylish Harley Davidson bikes and old vintage cars. For once, I was envy of all and sundry…
Yes, I broke the ‘virginity’ since it was my first ride on Harley and my designated ‘driver’ made sure I enjoyed it, as we departed Clearwater Mall (Harley Davidson Offices) and vroomed off to Soweto.
Talk of kasie experience- and that became a reality when a Mom and bubbly daughter won a Lion Bucket competition after punching in the numbers that were displayed on the cars, chauffeuring four of 80 mascots that would be used countrywide.
Benchmarking on last year’s success, this year over R10m prizes are on offer as the campaigns seeks to build brand loyalty and get more people to share in the Hungry Lion lifestyle experience.
The three months campaign will visit major cities in the country; as part of reaching out to its target market. The QuickService Restaurant (QSR) serves over 1,5m customers per month throughout SA and Africa.
On the popularity of the brand Tashalene Reid-Brand Marketing Manager at Hungry Lion says, although they ran similar promo last year, this still remains a first for SA in terms of utilizing these activations touch points and integration systems . Already, we’ve seen over nine hundred thousand digital Wicodes already being issued within first week.
“We’re using social media and digital interaction to interact with our fans,” says Reid.
Over 568% increase from last year has been recorded since the launch of the new campaign that would be seen on all media platforms.
‘Sharing More’ as the marketing campaign suggests would indeed share more with customers.
Shoprite Holdings Group, who founded and are the owners of the restaurant in 2007, last week reported disturbing results following billions of rands lost due to theft and security.
