This was confirmed by the company whisky company this week.
The Soweto born Tumi, now a soloist, joins the esteemed ranks of actor Don Cheadle, currently the African face for the premier Scotch whisky.
“Throughout their exciting and successful careers, both Tumi and Don have displayed two of our most cherished brand philosophies; Win the Right Way and Share Your Success with those around them”, says Shelley Reeves, Marketing Manager: Scotch Whisky at Chivas Regal.
“They also embody the Chivas GENT – a Generous Entrepreneurial Thinker who is talented, ambitious, urbane, and generous with his time and experience. Our new Win the Right Way campaign aligns both Don and Tumi to the same cause, which is the essence of Chivas Regal.”
“I myself am a product of winning the right way, of favours by some good people. So I pay it forward by co-signing some amazing talent,” when commenting on identifying talent through his company Motif, founded in early 2000s.
When asked about his collaboration with Chivas, Tumi says he identifies with the values of the esteemed Scotch brand; what they are striving to do and what they stand for. “It is not just about a name, but putting action behind what you stand for,” he says.
“Chivas Regal does that. It’s an enabler that invests in and aligns with people who stand for doing greater good by winning the right way.”
Asked whether he drinks Chivas Regal, Tumi smiles and says he prefers Chivas Regal Extra: “I find Extra to be gentle on the palate, and easy to mix without compromising the rich smoothness for which the brand is known.”
Tumi plans on releasing his fourth solo studio album under the new moniker Stogie T and performing live this summer, in collaboration with Chivas Regal, at the hippest clubs and bars in Johannesburg, Cape Town and Durban with MetroFM DJ Mo Flava.
Tumi follows in the steps of another SA hip hop star Khuli Chana, who represents Absolut Vodka.
