This was revealed by the Sunday Times Gener
ation Next Survey 2018, conducted by HDI Youth Marketers.
The Korean company also came second in the category for Coolest Brand Overall.
Justin Hume -Chief Marketing Officer -Samsung South Africa, says: “It’s always an honour to be considered for awards of this kind. Samsung’s focus is on creating brands and service that are innovative and people-centred, fitting in to our users’ lives seamlessly to enhance whatever their unique lifestyle is.”
“The survey covers brands from clothing and beauty products to tech, television shows and local celebrities, so we’ve been pitted against many incredible companies with diverse offerings that interest the youth.
To be a stand out as one of the coolest brand’s overall is a testament to the hard work our team, both globally and locally, has put in to ensure our products remain relevant to the youth market,” he says.
The poll uses a survey of more than 5500 youth’s aged eight to 23 annually, since 2004 as a form of keeping track of how youth interact with and responds to brands.
Meanwhile, Metro FM also won the coolest radio station for the sixth time.
