CHERY South Africa is proud to be the Official Vehicle Partner of Mamelodi Sundowns, one of South Africa’s most decorated and popular football clubs.
Known as ‘The Brazilians’ for their bold style of play and their iconic yellow kit, Sundowns have a rich history that spans over five decades. The club is a powerhouse locally and across the continent with a record number of league titles, numerous domestic cups, and Continental triumphs in the CAF Champions League and African Football League.
As part of this exciting partnership, Chery will provide the team with a fleet of SUVs, ensuring they travel comfortably and in style to matches, club engagements, and community events. This collaboration is a natural fit, bringing together two high-performing brands known for their commitment to excellence.
“We are thrilled to partner with Mamelodi Sundowns,” said Tony Liu, CEO of Chery South Africa. “The partnership reflects our dedication to supporting local communities and sports programmes within the country, and aligns with our ongoing efforts to make a meaningful contribution to South Africa.”
Chery’s latest partnership goes beyond sponsorship.
The automaker is committed to making a meaningful impact in South Africa, and working together with Mamelodi Sundowns allows the marque to support local communities, develop sports programmes, and contribute to its corporate social responsibility goals.
Mamelodi Sundowns’ Chairman, Tlhopie Motsepe, welcomed the partnership and said “At Mamelodi Sundowns, we follow the philosophy of Ubuntu—our success belongs to our supporters, our communities, and the people who make us who we are.”
“We are delighted to welcome Chery to the Mamelodi Sundowns family because we are united by ambition and people-first values,” added Motsepe. “From day one, we will push boundaries, excite South Africans, and empower communities across the country.
A lucky supporter will win a Chery Tiggo 4 Pro at Loftus Versfeld Stadium when Mamelodi Sundowns lift the PSL trophy for the record 15th time, and an unprecedented 8th time in a row.
Chery’s presence in South Africa extends beyond just sales and after-sales service. The automaker has several initiatives, including the With Chery With Love (WCWL) programme, which strengthens the brand’s bond with local communities through projects like the Chery Foundation.
Other efforts include the Chery Scholarship Challenge, which empowers talented South African youth with a R250,000 scholarship and a 12-month internship at Chery, reflecting the same forward-thinking spirit that drives Mamelodi Sundowns on the pitch.
Ed Note: Chery also sponsors’ the Lions rugby team.
