ITS WINTER time – so what when you have Dublin covering YOU?
A call has been made by Jameson to discover your City, with a shot to warm up your palates.
Dubbed ‘Winter Edition’, the Distillery on Tour in Your City, returns to Jozi after a break due to the Covid-19.
It began from May 18 ending 28 at the Hyde Park Corner, Sandton.
The two-week event boasts a number of curated sensorial experiences for all to enjoy – and is coupled with Jameson Irish whiskey on hand for consumers to enjoy, of course.
“We are super excited to be bringing back the Jameson Distillery on Tour to Johannesburg following what was an incredibly successful stint in Cape Town in December last year,” says Marketing Activation Manager on Jameson Irish Whiskey, Sheila Chisina.
The tour features Whiskey Tastings – With whiskey imported from Ireland hosted by Jameson Brand Ambassador, Joe Human;
Entertainment – from artists such as DBN Gogo, Kamo Mphela, Kabza de Small, Ami Faku, MFR Souls, Fiflaaa, JazziQ, Vinny & Christos, and many others will be performing on different days;
Pop-up self-care bar –comprising adiscounted service bySorbet and Sorbet Man;
Games – Giant Jenga, Mini golf, arcade games and many more;
Food trucks– from some of Johannesburg’s finest gourmet food brands, Luvies Food and Filthy Moustache.
“The purpose behind the event is to elevate our consumers’ experience of the brand beyond the consumption occasion.
As a brand, we pride ourselves in the rich history of our brand and want to share the over 240-year heritage with those who have supported us along the way. This experience in many ways brings together kindred spirits from all walks of life to learn about our whiskey and have fun while doing so,” added Chisina.
Yours’ truly also experienced manicure pampering courtesy of Sorbert Man.
Tickets can be purchased on Computicket and every ticket purchase comes with a free R50 Uber voucher.
Image SLM (The magnificent evening set-up at the Jameson Distillery on Tour Jozi Winter Edition launch on Wednesday at the Hyde Park Corner, Sandton).
