THE PARTNERSHIP entered between fourth biggest beauty company in the world Avon and fashion designer David Tlale has been hailed as one in a million.
The market has more than 1.3-million distributors nationwide and is worth about R13bn, that’s how serious is this transaction.
For Avon, it hopes it will boost its plans to grow the reseller market and untap new markets, respectively.
A year ago, the direct selling group embarked on a plan to recruit 500,000 resellers in South Africa by 2020 as part of its drive to grow its local business and promote entrepreneurship, and David Tlale made an economical sense to be the face, indicated the Managing Director of Avon Justine South Africa- Mafahle Mareletse, who said talks on the partnership begun some years ago, after bumping onto each other at airports and at their symposiums.
The items, which include designer handbags, sunglasses and scarves, will be available directly to customers through Avon’s online platform and also to entrepreneurs who resell Avon products.
Tlale said the partnership with Avon “mirrors our aspirations of taking our brand to the next level by leveraging the ubiquity of the Avon brand and the desirability of our offerings. Avon Justine has a single-minded purpose of empowering women, and it is these values that attracted me to join forces with the company. This is a win-win partnership in which our broader base of customers will ultimately benefit.”
“Avon has a proud and illustrious history of being a company for women that has continuously used the power of beauty to change people’s lives.
This partnership with an internationally renowned fashion icon gives us an opportunity to reaffirm our drive to democratize beauty for millions of our customers and to contribute meaningfully to the empowerment of our Beauty Entrepreneurs and the female economy. We are looking forward to continuing to harness our expansive footprint and the power of our brand to make a positive difference in the lives of those we touch,” says Mareletse.
According to the findings of a study by global market research and consumer data company Statista, the fashion industry in SA raked in revenues of R9.6bn in 2019 from the sales of footwear, apparel, bags and accessories, up from R7.8bn generated in the previous year.
The study further found that consumers aged between 18 and 24 accounted for 29.6% of the sales, while those aged between 25 and 34 were responsible for 39.5% of sales during the same period.
The exclusive collection is available to purchase online at www.avon.co.za, or through a local Avon Representative from March.
We’re sworn to secrecy on terms and value of the deal, pointed out the immaculate Avon Justine SA Corporate Communications Director Bridget Bhengu, who excitedly indicated the launch was a re-union to reconnect with peers in the industry.
As indicated in my opening stanza- this a million rand deal…
