Stations had to get their listeners to vote for them by SMS and were encouraged to promote this competition on air and on social media.
For listeners there was good reason to vote besides showing support for your
favourite station – there was the added incentive of a prize which includes a VIP trip to the MTN Radio Awards, a smartphone with R 500 Airtime, and a trip for two to Florida in the USA, sponsored by Delta Air Lines.
The lucky listener who won the bumper prize is Ms Cornelia Smit who voted for Radio Pretoria.
“It was fascinating to see the various stations’ executions of their promotions to get their listeners to vote,” says Lance Rothschild, CEO of the MTN Radio Awards.
“When the voting lines closed, the total number of votes exceeded 740 000 – a growth of 85% over last year.”
“This category is important for the stations as it demonstrates the affinity that the listeners have for the brand,” says Brain Gouldie, Chief Marketing Officer of MTN. “When your customers are prepared to endorse you in this fashion, it means that your brand has substantial traction and that you are making a significant impact in your customers’ lives.
This resonates with MTN’s objectives in that we strive to build lasting relationships with our clients.”
The finalists in the My Station – Most Votes category are:
LESEDI FM
LIGWALAGWALA
RSG
THOBELA FM
UMHLOBO WENENE FM
Together these stations amassed more than 60% of the total votes in the competition.
The finalists in the My Station – Most loyal listeners’ category are:
CHAI FM
GROOT FM
MFM 92.6
MIX 93.8FM
RADIO PRETORIA
The winners of these awards will only be announced at the MTN Radio Awards Banquet at the Sandton Convention Centre on Saturday 12th April.
Meanwhile, Voice of Wits FM looks set to at least win an award having been nominated in two categories.
Campaigns Manager(VOW FM) Mike Ramoroesi says, for them its business as usual. “This shows we’re making strides and thanks to our listeners for keeping us on our toes.”
