“Share a Coke” campaign is back with a bang!
In a world where interactions online can feel momentary, sharing a Coke offers a tangible way to show you care.
The brand’s unique customisation platform offers even more names to choose from and the ability to add your own personal touch.
To celebrate the re-launch, a fete was held at Fourways Mall, teeming with influencers, media and Coca Cola SA management, also unveiling an online digital experience that allows you to create memes with your friends and family while enjoying a refreshing Coca-Cola.
So how can you join the fun? Look for personalized Coca-Cola cans in store and get ready to share the magic with your crew. Personalised Coca-Cola bottles and cans are available at PNP, Checkers and Shoprite.
“In today’s digital world, it is important to celebrate the unique bonds of friendships and celebrate this important human connection.
“Share a Coke” reminds us that memories happen when we come together and experience the real magic of human connection; those spontaneous moments of laughter, stories, and genuine connection, shared over a Coca-Cola can, make life so special,” quipped Franscoe Bouwer, Senior Director, Frontline Marketing at Coca-Cola South Africa.
The brand launched this first-of-its-kind campaign in which you could find your name in place of the logo – an industry-first in personalisation, in 2011.
Did you know that 72 per cent of Gen Z seek authenticity and want to connect with real people in everything they do*? If you can’t find your name in store, simply scan the QR code (on can), which will take you to the “Share a Coke” digital hub.
Users can find information on customisation locations or create a truly unique Coca-Cola digital can or bottle to share and express appreciation for friends, family, and loved ones. It’s a simple gesture that can strengthen connections.
I have my personalised name on the Coca Cola can, so can YOU…so does Major League DJs- who gave a thrilling performance inside the Mall’s court.
The experience will be available through the “Share a Coke” digital hub from 5 April.
