The new Castle Lite Re-Sealable Platinum Edition pack, the first of its kind in South Africa, has been developed as an appealing, extra cold drinking experience for the consumer.
The limited edition of the pack comes in with new 470 ml aluminium bottle with its bold, distinctive and progressive design offering the consumer the ultimate in “cold blast refreshment”.
Becky Opdyke, Castle Lite General Manager says the brand has positioned itself as the most innovative and premium beer in the market, offering consumers the ultimate in extra cold refreshment.
“With the national re-launch of the limited edition Platinum Packs and the unique first-of-its-kind pre-sale option, Castle Lite has truly reinforced itself as a brand intrinsic of innovation and exclusivity.
We are committed to bring the ultimate in cold blast refreshment to our consumers.”
The Platinum Edition Pack is now available since March 2015 and sold exclusively at Makro, Pick ‘n Pay, Overland Liquors, Liquor Shop, Liquor City as well as selected premium Liquor Stores nationwide.
The first 1000 packs produced, will be made available for a limited pre-sale period only on Castle Lite’s website http://www.castlelite.co.za with easy payment options, and delivered directly to the consumer’s doorstep.
Those who missed out on the online shopping opportunity will have a chance to win amazing prizes courtesy of Castle Lite’s generous partners.
Up for grabs is a Platinum Edition Audi A3 at Makro, limited edition Tag Heuer watches at Pick ‘n Pay, a pair of exclusive Ray-Ban’s at Overland Liquors, and platinum Credit Cards at Liquor Shop and Liquor City to the value of R10 000.
And yes, our news editor is one of the few privileged who was delivered the exclusive Platinum Pack…Ahem!