KFC partnered with Cricket South Africa (CSA) in 2010 with the aim of reaching as many children as possible and to promote an active and balanced lifestyle.
The 2011/12 season saw the programme grow by 20%, double the target set, so there are now over 100 000 kids actively involved.
Held throughout 16 cricket provinces, Western Province Cricket Association hosted their gathering Sahara Park Newlands, Cape Town last weekend with over 700 children (boys and girls) between the ages of 3 and 13 getting active on the cricket field.
School’s are paired in 8 players’ per team which allows them to play two games each on the The KFC Action Zones, which are inflatables that enable kids to improve their skills in a fun way!
Lauren Turnbull, KFC CSI and Sponsorships Manager, says: “The best way to get a message across to kids is through other kids and with this in mind we have introduced a kid’s ambassador search this year.”
AB De Villiers, ambassador of KFC Mini-Cricket since 2010 says: “Everyone needs an introduction into a particular sport and we couldn’t ask for a better way than to be involved in KFC Mini-Cricket.
I believe this season will entice even more kids into the programme and I bet it will unearth some characters as ambassadors. I will have to work hard to keep my position as the ambassador,” he joked.