Barcelona not only outwitted, outnumbered and outsmarted their hapless opponents Bayern Munich, but they stamped their authority as the most powerful brand on and off the field, internationally.
Last night they converted three astounding goals during the UEFA Champions League first leg semi-finals.
Here in mzansi- fans, media and celebrities were in awe following Heineken’s surprise of legendary footballer Deco at Soweto, during the live screening of this epic clash.
The midfield genius is two-times UEFA champ winner with both FC Porto (2004) and Barca (2006).
He shared the stage with comedian David Kau and DJ Euphonic during interaction with fans as they commentated on the game and other international UCL legends via the @Heineken_SA account as part of the global #ChampionTheMatch sessions that have captured the globe’s imagination throughout the championship.
Tjeerd Veldhuis, Marketing Manager at Heineken(r) South Africa says:”As UEFA Champions League sponsor, Heineken(r) gave South African supporters at the venue and those enjoying the match elsewhere the opportunity to #ChampionTheMatch and be part of the global UEFA Champions League fan community.”
“In doing so, the brand gave fans a legendary match night experience.”
And believe it or not the Spaniard Deco enjoyed chicken feet, pap and drowned it with a cold Heineken!