She was speaking at the launch of a new and sleek third generation of Samsung Galaxy S III, after being posed to her, what were projected actual figures on sales and how would the market react to the new brand considering the price range?
Potgieter, who has extensive background on mobile and telecommunication industry-brings with her a wealth of thick knowledge to Samsung from rival LG electronics.
Designed for humans and inspired by nature, the GALAXY S III is a smartphone that recognises your voice, understands your intention, and lets you share a moment instantly and easily.
This sleek and innovative smartphone has the enhanced intelligence to make everyday life easier. Samsung GALAXY S III is powered by Android 4.0, Ice Cream Sandwich, with greatly enhanced usability and practicality to make life easier. Packed with intuitive technology, the GALAXY S III delivers a uniquely personalised mobile experience that refuses to be compromised.
“With the GALAXY S III, Samsung has maximised the consumer benefits by integrating superior hardware with enhanced smartphone usability,” said Craige Fleischer, Director of Mobile Communications at Samsung Electronics South Africa.
“Designed to be both effortlessly smart and intuitively simple, the GALAXY S III has been created with our human needs and capabilities in mind – enabling one of the most seamless, natural and human-centric mobile experiences.”
The GALAXY S III enhances the interaction experience between the device and user. Smart enough to detect your face, voice and motions, the GALAXY S III adapts to the individual user to provide a more convenient and natural experience. With the innovative ‘Smart stay’ feature, the GALAXY S III recognises how you are using your phone – reading an e-book or browsing the web for instance – by having the front camera identify your eyes; the phone maintains a bright display for continued viewing pleasure.
In addition to recognising your face and voice, the GALAXY S III understands your motions to offer maximised usability. If you are messaging someone but decide to call them instead, simply lift your phone to your ear and ‘Direct call’ will dial their number.
The Samsung GALAXY S III is more than a personal device that can be enjoyed by one user – it wants you to share and experience smartphone benefits with family and friends, regardless of where you are. With the new ‘S Beam,’ the GALAXY S III expands upon Android Beam, allowing a 1GB movie file to be shared within three minutes and a 10MB music file within two seconds by simply touching another GALAXY S III phone, even without a Wi-Fi or cellular signal. The ‘Buddy photo share’ function also allows photos to be easily and simultaneously shared with all your friends pictured in an image directly from the camera or the photo gallery.
With ‘AllShare Cast’, users can wirelessly connect their GALAXY S III to their television to immediately transfer smartphone content onto a larger display. ‘AllShare Play’ can be also used to instantly share any forms of files between GALAXY S III and your tablet, PC and televisions regardless of the distance between the devices. Under ‘AllShare Play’ is also the ‘Group Cast’ feature that allows you to share your screen among multiple friends on the same Wi-Fi network; you can make comments and draw changes at the same time with your co-workers, witnessing real-time sharing on your individual device.
The GALAXY S III not only presents features with enhanced usability, but also provides an ergonomic and comfortable experience through its human-centric design. Its comfortable grip, gentle curves and organic form deliver a rich human-centric feel and design. Inspired by nature, its design concept is the flow and movement of nature. The elements of wind, water and light are all evoked in the physical construct of the GALAXY S III. In its essence, the minimal organic design identity is reflected in the smooth and non-linear lines of the device. Available in Pebble Blue and Marble White, Samsung will introduce a variety of additional colour options in future.
With a 4.8” HD Super AMOLED display, the GALAXY S III offers a large and vivid viewing experience. Samsung Mobile’s heritage Super AMOLED display even enhances to HD and 16:9 wider viewing angles. To ensure faster content sharing and connectivity, the GALAXY S III offers Wi-Fi Channel Bonding which doubles the Wi-Fi bandwidth.
The GALAXY S III also sports a range of additional features that boost performance and the overall user experience in entirely new ways. It introduces ‘Pop up play,’ a feature that allows you to play a video anywhere on your screen while simultaneously running other tasks, eliminating the need to close and restart videos when checking new emails or surfing the Web.
Its 8MP camera features a zero-lag shutter speed that lets you capture moving objects easily without delay – the image you see is the picture you take. With the ‘Burst shot’ function that instantly captures twenty continuous shots, and the ‘Best photo’ feature that selects the best of eight photographs for you, the GALAXY S III ensures users a more enhanced and memorable camera experience. HD video can be recorded even with the 1.9MP front-facing camera, which you can use to capture a video of yourself. Improved backside illumination further helps to eliminate blur in photos that result from shaking, even under low lights.
Mobile payment is also accessible with the device through advanced Near Field Communication (NFC) technology. The gaming experience is enhanced through ‘Game Hub,’ providing access to numerous social games, while ‘Video Hub’ brings users high quality TV and movies. ‘Game Hub’ and ‘Video Hub’ will be introduced in select countries initially and soon rolled out to global markets.
The Samsung GALAXY S III is available in SA from R7,999.