“Our key differentiator in Nedbank’s offering is a truly client-centred approach, recognizing the strong linkages between the business owner, their businesses, their households and their employees and operating on a localized basis close to our clients, “says Ingrid Johnson, Group Managing Executive of Nedbank Retail and Business Banking.
SMEs are, and will still experience red-tapes when coming to accessing funding, unless this mind-blowing concept by one of the leading bank institutions in the world does a miracle, thus resulting in shutting down of their operations.
Says Johnson:”Nedbank is the ideal partner for any business journey, from start up to more mature businesses, with one of the key messages of the campaign being that Nedbank really knows and cares about its clients in a holistic manner.”
We hope the message would boil down to its core market and take advantage of its benefits, as the AD would depict.
The aim is to highlight the value offered to the wider SME sector says Sandile Shabalala, Managing Executive of Nedbank Business Banking.
“This is in line with our ‘Banking and BeyondTM, approach which focuses on providing guidance and advice to all business owners. Initiatives such as Small Business Friday, free Small Business Seminars, Its MyBizTV programme and our simplybiz.co.za platform, all play an important role in adding tangible value to our clients’ businesses,” says Shabalala.
Makgabo is a celebrated journalist with vast business and economics reporting background.