The global specialist company comes on board as they provide an all-expenses paid trip to an international race, the Schneider Electric Paris Marathon in April 2015.
Both male and female 42.2km open categories winners will compete with the best in the world in next year’s marathon in France.
This year’s Soweto Marathon male and female winners pocket R100 000 each.
This was confirmed by Ntombi Mhangwani -Marketing and Communications Director for Schneider Electric.
“This is a great prize which demonstrates how we as an international company can leverage our partnerships through global experiences. Schneider Electric wants to make the Soweto Marathon a unique experience for the runners as well as its customers and employees who will cover the icon race in Soweto together, in a spirit of solidarity and friendship,” she says.
Mhangwani says: “There is a very strong link between our values as a company and the spirit of the Soweto Marathon, which are to care, connect, challenge and commit, and as with running you need to embrace the same values.”
According to Mhangwani, the value of the deal would not be confirmed.
Some 50,000 local and international athletes will participate.
The company also looks forward to the near future where they can make the Nike Soweto Marathon the first energy positive race in South Africa, she says.
The Nike Soweto Marathon has been sub-divided in a 10 kilometer, 21.1 kilometer and 42.2 kilometer race. It is organized by Central Gauteng Athletics and the Soweto Marathon Trust.
Last year it did not take place due to lack of sponsor and infighting amongst ASA members, thus prompting the minister of Sport Fikile Mbalula and SASCOC recommending the disbanding of the entire board.
For further information on the race registration visit: www.sowetomarathon.com