Last week, Afrikan Swiss place in Johannesburg downtown was abuzz with fashion aficionadas who wanted to get the glimpse of the launch.
The collab is to produce a limited edition Lunch Bar-inspired range of T-shirts and socks.
Since its too OVIAAS to share, Lunch Bar gives fans a chance to design, draw or paint their Lunch Bar-inspired design (using Lunch Bar’s colours and South Africa’s rich heritage as a guide), take a picture of their work and post it to www.facebook.com/LunchBarSA using the hashtag #LunchBar50.
Those fans who have submitted their Lunch Bar-inspired designs will stand a chance to win the main prize of an Afrikan Swiss custom designed outfit valued at R7 000. The competition will run from the 6th to the 30th of April 2015.
Also two amateur designers also stand a chance to bag prizes worth R5 000.
“By celebrating Lunch Bar’s 50th Anniversary in such an interactive way we hope to inspire South Africans to share their talents and to fulfill their potential,” says Meredith Kelly, Mondelez Category Lead for Chocolate.
“Lunch Bar will be rewarding consumers with the opportunity to win great prizes. Another small way in which to say thank you for 50 years of loyal support.”
The final Lunch Bar-inspired range, including the designs from Afrikan Swiss, Skinny Sbu Socks and the two design winners, will be revealed at the end of May 2015.
Fans also stand the chance of winning 1 of 100 limited edition prize hampers consisting of a Lunch Bar-inspired Afrikan Swiss T-Shirt, a pair of Skinny Sbu Socks and Cadbury Lunch Bar products all to the value of R500 each.
Visit www.facebook.com/LunchBarSA now, become a fan and look out for more Lunch Bar information and competition details.
Lunch Bar’s pop-up design station will be featured at the Afrikan Swiss store in Johannesburg (next to Carlon Center)on the April 10, from 3pm–6pm, where participants will be able to create their own Lunch Bar-inspired designs.
The Skinny Sbu Socks Pop Up Store opening and launch will take place later in April.