MAPONYA MALL played host to first ever DanUp BoostCamp, an energising collaboration of fitness and dance.
The event had the newly appointed DanUp brand ambassador and Springbok rugby world cup winner Lukhanyo Am and choreographer Bontle Modiselle, award-winning actress, presenter and dancer.
It kicked off with an overview of the brand journey followed by a discussion with Am and Danone Marketing Manager, Lazola Dali. The discussion unpacked all the nutrition benefits of DanUp Boost and how it energises for success.
Supporters came in large numbers to participate in the BoostCamp.
“We really wanted to bring South Africans a unique event to celebrate the health and nutritional benefits of our latest innovation DanUp Boost,” says Dali.
DanUp Boost is a winning blend of multigrain and yoghurt with added guarana extract and vitamin B3 to help energise South Africans. A refinement to the original recipe which was designed to offer hunger-fill on the go, DanUp Boost fuels your day with 3-in-1 nutrition, available in two flavours: Original Guarana and Berry.
The partnership between Am and DanUp showcases the brand and rugby player’s shared purpose: to give consumers the physical and mental courage to live their truth in their everyday lives.
“We put our product to the test and conceptualized the DanUp BoostCamp to showcase how our product is powered with guarana extract and made with superior quality to truly energise your day” concluded Dali.
Image supplied (DanUp brand ambassador and Springbok rugby world cup winner Lukhanyo Am and choreographer Bontle Modiselle, and other DanUp representatives at the activation programme at Maponya Mall).
