KIDDIES favourite mascot Grimace is BACK!
The purple mascot is in SA for the celebration of McDonald’s 30th milestone.
The shindig took place at the venue, were it all started November 11, 1995, the very first restaurant in Blackheath, Randburg, on Tuesday.
From then on the McD brand has grown to become one of the nation’s most trusted and loved quick-service restaurant brands.
“This milestone is a celebration of our people and our customers,” says Daniel Padiachy, Chief Marketing Officer at McDonald’s South Africa.
Today, there are more than 400 restaurants nationwide, employing over 17,000 South Africans, and serving millions of customers every month.
“For 30 years, South Africans have invited McDonald’s into their lives from family meals to first jobs. Our journey has always been about the people we serve, the opportunities we create, and the values that drive us: quality, service, cleanliness, and value. We’re deeply grateful for the trust and loyalty South Africans have shown us over the years.”
Over the past 30 years, McDonald’s South Africa has achieved remarkable milestones that reflect its deep local roots and commitment to the country’s development:
• The first restaurant opened in Blackheath, Johannesburg, in 1995, making South Africa one of the first African countries to welcome McDonald’s.
• Today, there are over 400 locally owned and operated restaurants, creating jobs and opportunities in every province.
• More than 17,000 people are employed across the business and many South Africans have proudly started their careers as crew members and grown into management, franchise, and corporate leadership roles.
• Over 95% of McDonald’s ingredients are sourced locally, supporting South African farmers, suppliers, and manufacturers.
• The company has invested heavily in training and education, through platforms such as Hamburger University, which offers world-class development opportunities for employees and franchisees.
• In 2010, McDonald’s South Africa launched Ronald McDonald House Charities (RMHC), providing comfort, care, and accommodation to families with seriously ill children receiving hospital treatment reinforcing the brand’s deep commitment to community wellbeing.
• McDonald’s continues to innovate through McDelivery, self-ordering kiosks, and the McDonald’s App, bringing greater convenience to customers nationwide.
• The introduction of McCafé in 2012 brought premium, freshly brewed coffee to South Africans, enhancing the McDonald’s experience.
• McDonald’s is also committed to sustainability, with energy-efficient kitchens, eco-
friendly packaging, and waste reduction initiatives to help build a better future.
The celebration fete was also attended by the first franchise owner ntate Reggie Skhosana, an ardent Golf player.
The former banker, ntate Skosana, who grew up in the West Rand, had roped in staff from New Zealand and Egypt to assist with the operations, that has seen growth with other outlets in Northgate, Stridjom Park and the busiest Auckland Park.
“I eat most of Mcd’s food at all times”, said Skhosana, who was once visited at one of his outlets by the late utata Nelson Mandela and grandchildren to celebrate their birthdays.
“Our 30th birthday is not just a celebration of where we’ve been, but a promise of where we’re going,” continued Padiachy.
“Having Grimace here makes it even more special. It’s a reminder of the happiness and connection McDonald’s brings to families every day. The best is yet to come,” remarked the cheerful Padiachy.
Image (Jamboree time. Ntate Reggie Skhosana and wife recorded cutting a cake at the Mcd’s SA 30th fete held at Blackheath Mcdonald’s, Randburg on Tuesday. Keeping an eye on the cake is the popular Grimace).
