COCA-COLA Wozzaah is crafted to embody the pulsating rhythm and dynamic energy of Africa.
Following the exciting build up and hype, all was revealed as Coca-Cola unveiled its latest flavour that provides refreshing taste for fans to know and love, remixed with vibrant, tropical flavours inspired by Africa, ahead of Africa Day on May 25, Saturday.
eSwatini born but SA based, Uncle Waffles, a global music sensation, was also revealed as an ambassador at the sough-after event held in Sandton, on Thursday morning, were fans and curious onlookers came to witness the hype that has been built around this campaign.
During Uncle Waffles mini concert, a refreshing taste of Coca-Cola® Wozzaah Can was displayed to the world.
“We are thrilled to introduce Coca-Cola® Wozzaah, a new Coca-Cola® Creation that not only celebrates the rich tapestry of African culture but also embodies the spirit of innovation and creativity,” said Silke Bucker, Senior Director, Coca-Cola Category Lead, Africa.
“Partnering with Uncle Waffles adds an authentic touch to this exciting launch, and we can’t wait to see how her dynamic presence will elevate the Coca-Cola® Wozzaah experience, creating unforgettable moments for our consumers worldwide.”
Fans will be able to digitally explore the unique interactive experience and engage with social elements including customizable Snapchat lenses and can access the digital experience by visiting https://www.coca-cola.com/za/en/offerings/creations/wozzaah
It also highlight the cultural influences of Africa- within South Africa, Morocco, Algeria, and Nigeria.
To help further build the world of Coca-Cola® Wozzaah and, Coca-Cola® is collaborating with WafflesnCream popularly known as waf., Nigeria’s first skateboarding company, to create exclusive merchandise available for purchase in select markets.
“Yeah, I’m excited to be part of this amazing campaign, as a precursor to the Africa Day. It really means a lot to me, as an individual and both my country’s SA and eSwatini,” says Uncle Waffles, during a brief interaction with media, as her tight security detail left nothing to chance.
The Cans are now to purchase for a limited time only in select markets including Nigeria, Algeria, South Africa, and Morocco.
Image supplied (Coca-Cola® Wozzaah ambassador Uncle Waffles performing a mini concert on Thursday morning, Sandton, at the launch).
