LIFESTYLE NEWS

A Women’s Month win for Avon as it attains Ask Afrika Kasi Star Brands status in numerous categories

ADVERTORIAL– THE 2022/2023 Ask Afrika Kasi Star Brands Benchmark has affirmed Avon Justine’s commitment to democratising beauty by ensuring it is easily accessible to all.

The cosmetics, personal care and fragrance company has been awarded Kasi Star Brands Status in numerous categories effectively asserting the townships’ affinity to the brand.

Kasi Star Brands are those that South African township consumers are most loyal to in terms of usage, irrespective of background or living standard. Ask Afrika’s Kasi Star Brands are defined by “solus usage”, which means consumers are loyal to only that specific brand within its product category.

If a brand’s township marketing strategy is working, then it should have a good Kasi score.

Avon Justine was awarded Kasi Star Brands Status in the following categories:

  • Blushers / Bronzers and highlighters
  • Eye make-up
  • Foundation / Concealer / Tinted Moisturizer (make-up)
  • Fragrance (Perfume and Eau de Toilette)
  • Lipstick & Gloss – Gloss
  • Nail Polish / Nail Care
  • Shaving Foam, Gel, Cream and Sticks – Women

Mafahle Mareletse, Avon Justine’s Managing Director in Turkey, Middle East and Africa, is humbled that the Ask Afrika Kasi Brands Status is bestowed on the brand during a month where the country is celebrating women and their contribution to society.

“For 136 years, we’ve been championing the cause of uplifting and empowering women with income-earning opportunities in the beauty industry through a business model that opens doors for them to be Beauty Entrepreneurs.

The outcomes of the Ask Afrika Kasi Star Benchmark are humbling because they validate our promise to provide Beauty Entrepreneurs with quality products that not only live up to their promise but are priced competitively and are most loved by customers. This gives them the sales edge and opportunity to maximise on the economic opportunities that exist in the beauty industry.

It is also an affirmation that people #ChooseAvon as their preferred make-up, fragrance and personal care brand.”

According to Mareletse, some of the factors that can be attributed to consumer confidence in Avon Justine include its e-commerce platforms which enables beauty enthusiasts to do beauty their way anytime, anywhere.

The company also continues to place emphasis on training and supporting its Representatives and Business Owners to realise their sales targets. With customers gravitating towards brands that are purpose-led, Avon Justine’s continued brand activism in various spaces including the fight against breast cancer, standing up against gender-based violence and promoting diversity and inclusion in society have an influence on people choosing Avon Justine.

Avon Justine products can be accessed through Representatives and Business Owners nationwide, via the AvonON App or its digital store which can be accessed via www.avon.co.za.

Beauty Enthusiasts can become Beauty Entrepreneurs and benefit from South Africa’s growing beauty industry by visiting the digital store and clicking on the “Become an Entrepreneur” tab.

Related posts

KwaMahlobo Games celebrates 20 years’ with LaLiga!

Sydney MORWENG

Gvt building that claimed lives was inhabitual, as reports of corruption surface

Sydney MORWENG

US star Forest Whitaker plays Desmond Tutu in the film The Forgiven

INFO SUPPLIED

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.