Speaking at the nominees announcement recently, the head of marketing the affable Kaibe Mollo admitted the shortfalls the company faced but also promised things are indeed turning around hence their marriage with the awards.
“We’re improving our balance sheet and re-worked our marketing strategies, firstly.” he said.
“Secondly, he said, “we’re still continuing in partnering with the Metro FM awards because they speak our language and understand the market we target,” opined Mollo, who has a string of thick records within the marketing field.
Albeit, it’s unclear how long is the marriage one thing for certain is, since last year AB is weathering the storm.
The bank will once again sponsor the Best African Pop Album category.
This is part of its evolving culture to inspire, uplift and motivate average South Africans to achieve their true potential.
“This is the second year we have been involved with Metro. Our sponsorship is important as it fits into our brand promise of humanity through banking by recognising and acknowledging artists who are uncompromising in their craft, are focused and passionate.
We really believe in providing the most conducive environment for both our own people, and the communities we serve, to achieve their true potential,” said Mollo.
He continued:”This kind of sponsorship is perfect as it gives us a tangible way to really support local talent and recognise excellence. We so look forward to meeting and interacting with all the finalists in our category.”
In his parting shot, Mollo warned creditors to pay back what they owe the bank or else…
The awards are scheduled for February 25 at Inkosi Albert Luthuli International Convention Center, Durban.