Annual Jeep event draws huge numbers worldwide

Top drawer the all new Jeep in display in Austria.

More than 1,200 enthusiasts and their families from almost 20 countries, including Italy, Germany, France, Spain, the UK, Austria, Belgium, the Czech Republic, Switzerland, Holland, Poland, Hungary, Slovenia, Slovakia, Lithuania and Romania, came together to celebrate their passion for the Jeep brand.

The event also drew together more than 600 Jeep vehicles but it was the all-new Jeep Wrangler – the latest generation of the brand’s most iconic model – that was the star of the show, with visitors able to put it through its paces on specially-designed on and off-road courses alongside Jeep Academy drivers.

Fans were also able to get behind the wheel of other models in the Jeep range – the most awarded SUV line-up ever – and owners enjoyed thrilling test drives in their Jeep Renegade, Compass, Cherokee and Grand Cherokee vehicles.

Guests were treated to exciting hot laps in the Trackhawk version of the Grand Cherokee, the most powerful and fastest Jeep ever, featuring a 6.2-liter supercharged V-8 engine developing 700 hp.

There were also several areas dedicated to the discovery of the Jeep world – including the Academy, a Museum featuring a selection of historical models and a display of the most significant custom-built concept cars from the Easter Jeep Safari. A merchandising area selling authentic Jeep products and Mopar® area offering the latest vehicle customization options also attracted large crowds. 

The Mopar® area showcased two different customizations of the Jeep Wrangler Sahara, one capable of showing off the legendary off-road capabilities of the iconic Jeep and the other for customers who want to stand out for their unique style in the city.

There were also activities highlighting the strong partnership between Jeep and Harley-Davidson, another iconic American brand with shared values of authenticity and freedom that attracted a huge number of bikers and bikes to Austria.

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