The partnership would be known as BASA sponsorship Toolkit for the Arts.
The strikingly beautiful Soweto Theatre will play host to this mammoth signing on May 6.
BASA’s partnership with Shanduka Black Umbrellas is part of BASA’s ongoing commitment to providing arts organisations and practitioners with the skills to run their own business.
Says Mark Frankel CEO of Shanduka Black Umbrellas, “All business owners, no matter which sector they operate in, should have the requisite skills in place to operate their businesses effectively and profitably.
“In addition to the skills required, businesses from previously disadvantaged backgrounds should be provided with assistance to access networks, markets and finance to help ensure their sustainability. This is the nature of the work we do at Shanduka Black Umbrellas.
“The partnership with BASA enables us to jointly identify potential high impact businesses in the arts sector and provide these businesses with the skills, support and development they require in order to become sustainable and create jobs.”
For organisations searching for new or additional partners, the toolkit provides a step- by-step guide and set of exercises to craft a well-considered, longer-term arts partnership strategy.
The Director General of the Department of Arts and Culture, Sibusiso Xaba, will also be in attendance.
The Shanduka Foundation supports Enterprise Development through the Shanduka Black Umbrella (SBU) initiative was started in 2009.
SBU is one of the key beneficiaries of the Shanduka Group’s R100 million commitment to the Shanduka Foundation.
It is the brainchild of businessman Cyril Ramaphosa, now Deputy President of the ruling party ANC.
