THE ADVERTISING and motoring industries are racists.
This week the South African Human Rights Commission’s inquiry rammed into racial discrimination or discrimination in advertising that began on Monday.
And EFF’s Dr Mbuyiseni Ndlozi minced no words and said the advertising industry must be fined R50 billion for perpetuating racism.
“A finding must be made that all these brands redirect their ad-spend on [sic] black media owners because the patterns at the moment are irrational, idiotic and racist.
“For having practised racism, the advertising industry since the advent of democracy, they must be forced to pay compensation as a sign of remorse. It must be directed to black communities. We have a proposal that the whole sector must be fined an amount of no less than R50 billion for racism, which can be proven.”
He said 50% of the amount must be given to the SABC, and the other 50% must be distributed among black-owned community radio stations.
“If we do not reach practicable punishment, we will never resolve the racism we see in the advertising sector.”
Ndlozi said: “A responsible government by now would have regulated [the industry]. We need rational spending in advertising.”
The late City Press motoring editor Steve Dlamini-Kabini once lashed out on rife racism within the motoring sector, and said it benefited and preferred whites, and that blacks were always on the receiving end.
Dlamini-Kabini was known for asking tough, probing questions of motoring manufacturers if he felt short-changed.
He did call for commission of inquiry to be established to carry out the investigation but that has not materialised until this day.
Huge chunk of advertising spend on motoring continues to be channelled at white media houses and emerging media or community organisations are still considered “immaterial or risk” yet the same blacks possess the buying power, today.
A call should also be directed to motoring industry to be charged for being racist and inquiry be established to investigate why?
Hearings into advertising racism continues.
Image (Worried. EFFs Dr Mbuyiseni Ndlozi says racism in advertising is a headache that can’t be ignored by Gvt).
