AFRICA is on the cusp of a tourism renaissance.
With its extraordinary natural beauty, cultural diversity, and expansive coastline, the continent is perfectly poised to become one of the world’s most exciting cruise destinations.
Now is the time to transform long-recognised potential into lasting progress – and cruise tourism is one of the most promising ways to do just that.
As Managing Director of MSC Cruises South Africa, I’ve witnessed firsthand how cruising not only offers unforgettable travel experiences but also acts as a powerful catalyst for economic growth, job creation and regional development.
Together, through strategic collaboration and forward-thinking investment, I believe we can unlock the full value of cruise tourism across Africa, says Ross Volk- Managing Director MSC Cruises, South Africa.
A coastline of opportunity
Africa’s more than 30,000 kilometres of coastline span vibrant cities, pristine beaches, and diverse ecosystems, from the Indian Ocean to the Atlantic. Ports like Cape Town, Durban, Gqeberha, Richards Bay, Maputo and Walvis Bay already welcome cruise ships with some offering advanced facilities that allow servicing of the vessels too.
These destinations are proving just how much potential exists, and they provide an inspiring foundation for future growth.
“We’re particularly excited about MSC Cruises’ upcoming 2025/26 season, which includes MSC Opera returning to South African waters and extending her reach to stunning destinations such as Port Louis and, for the first time, Mamoudzou in the Comorian Archipelago.
These itineraries are a testament to the growing appeal of African coastal cruising, and to what’s possible when we embrace a shared vision for tourism growth”, continues Volk.
Laying the groundwork for growth
To ensure this industry flourishes, there’s growing recognition of the importance of holistic infrastructure development.
Modern ships like MSC’s World America can carry nearly 10,000 people (passengers and crew), representing a bigger economic opportunity. However, many African cities will need to gear themselves up to handle this scale of tourism.
While well-equipped ports are essential, a truly world-class cruise experience depends on the entire journey, from seamless airport connections and modern roadways to efficient services and memorable inland excursions.
In Durban, for example, guests would be thrilled to be able to easily access highlights like Hluhluwe or the Drakensberg.
Equally important are the enriching leisure activities that make each destination unforgettable.
From snorkelling in crystal-clear waters and exploring World Heritage sites to savouring local cuisine and enjoying traditional music and dance, these experiences create lasting memories for guests while supporting local businesses.
Whether it’s a guided township tour in Gqeberha, a spice market visit in Port Louis, or a sunset dhow cruise in Maputo, curated excursions help connect travellers with the heart of each destination, transforming a port stop into a meaningful cultural journey.
Cross-sector collaboration is essential to unlocking the full potential of cruise tourism.
“At MSC Cruises, we are proud to work hand-in-hand with port authorities, tourism boards, local governments, hotels, transport operators and leisure activity providers to align our efforts with broader development goals and help build a vibrant, sustainable tourism economy.
By co-creating cruise-ready cities where ports act as welcoming gateways to rich inland adventures and cultural experiences, we can generate lasting value for both local communities and international visitors,” commented Volk.
Tourism that enriches and empowers
Sustainable growth lies at the heart of MSC Cruises’ approach.
‘From adopting cleaner fuel technologies and advanced waste management systems to designing efficient itineraries, environmental responsibility is embedded in everything we do’, he says.
“Just as importantly, we believe cruise tourism should uplift the people and communities it touches. That’s why we prioritise partnerships with local guides, artisans and entrepreneurs, ensuring that every stop on a cruise route contributes to local job creation, cultural exchange, and small business growth.”
With the right training and enterprise support, local communities can become active participants in the tourism economy, creating authentic, meaningful experiences for visitors while expanding opportunity at home, Volk elaborated.
Working together for shared success
One of the most exciting aspects of Africa’s cruise tourism journey is the growing spirit of collaboration.
Around the world, successful cruise destinations have been built on coordinated strategies between public and private stakeholders.
Africa is no exception. From shared marketing to joint infrastructure projects, there’s a unique opportunity to harness the power of partnership.
Regional cooperation can take this even further. Multi-country cruise itineraries offer unmatched variety, and by working together to streamline visa processes, harmonise standards, and co-promote cruise corridors, African nations can create a world-class, interconnected cruise experience that benefits all.
A bright future in sight
The global cruise industry has already proven its transformative potential.
For example, Florida’s cruise sector contributes over $168 billion to its economy. While every region is unique, there’s no reason Africa can’t chart its own bold course. Already, tourism contributes 8.8% to South Africa’s GDP – and it is poised to grow.
Volk says, we have only to look at the success of South African peers like Morocco or Greece to understand the potential.
In Morocco and Greece, strategic investment, coordinated marketing, and public-private collaboration have transformed coastal towns into vibrant cruise destinations.
In Morocco, ports like Casablanca and Tangier have become gateways to rich cultural experiences, while Greece has leveraged its islands to offer seamless itineraries filled with history, cuisine and natural beauty.
These countries show that with the right infrastructure and partnerships, cruise tourism can become a powerful engine for inclusive growth, job creation and global visibility, an inspiring blueprint for South Africa and the wider African continent,” he said..
This is a moment filled with promise. With aligned policies, smart investment and a shared commitment to inclusive development, Africa can emerge as a leading cruise destination, one that blends innovation, sustainability and authentic cultural connection.
“We believe this transformation is not only possible, but already underway.
By working together with purpose and positivity, we can unlock the future of African tourism and shape it for generations to come”, concludes Volk.
Image SLM (MSC Cruises SA boss, Ross “Zulu” Volk believes that Africa can emerge as a leading cruise destination, one that blends innovation, sustainability and authentic cultural connection).
