Citroen SA to improve its marketing following the successful exhibition at JIMS

Having shown off the DS5 Hybrid4 diesel-electric hybrid at this year’s Frankfurt Auto Show, Citroën SA gave local punters a chance to take in its latest large hatchback offering.

The hybrid DS5 uses a hybrid drivetrain consisting of a small-capacity diesel engine and an emissions-free electric motor. Citroën has confirmed that the system will have a combined power output of 149 kW and a CO2 figure of 99 g/km. 

Citroën hopes to target the growing premium hatchback segment with the DS5, taking a tilt at the likes of the Audi A3 Sportback. While the hybid powertrain will feature in the top-end model, others in the range are likely to make use of the company’s turbocharged, four-cylinder petrol and diesel engines.

It was ably joined on the Citroën stand by the DS3 Racing – a limited-run (2 000 units, of which 10 are bound for SA) performance version of the DS3 hatchback – as well as the C1, C3, C3 Picasso, C4, C4 Picasso, C5, DS3 and the recently launched DS4.

Citroen, a French made, will be hoping to match its competitors in terms of market penetration and improve our brand loyalty to our customers, says Public Relations Manager Sharon Garson, who spoke to SOWETOLIFE MAGAZINE ONLINE during the JIMS.


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