THE OFFICIAL opposition party Democratic Alliance should re-focus their marketing strategy or manifesto rather than fight the losing cause.
This follows the controversial billboard that was erected by the party last week as part of its election campaign taking place in May this year.
What irked the nation is that the billboard bears names of people who died during the Marikana massacre as well as victims of the Life Esidimeni, also bearing: ‘The ANC is killing us’.
As a result the affected families want it down and removed.
But DA is adamant that it will contest the move, should they want to take it to court, says Gauteng leader John Moodey.
“We are not insensitive in the first instance but we have a responsibility to ensure that [those] who died so tragically, their names are not forgotten. So tomorrow [today], the billboard will be repaired as it was vandalised,” said Moodey.
“They [families] can exercise their legal rights to take whatever action they feel. If they believe that they are aggravated by the DA’s stance we have taken, they are free to exercise that right and we respect it,” said Moodey.
His argument is that they have a contract with billboard owners and could not just take it down. It’s a lot of money involved.
DA says it will re-erect the provocative billboard.
The families have resolved to take the matter to court should DA not adhere to their concerns.
ANC said this was a cheap politicking by the DA as it did not show remorse to the affected families.