LIFESTYLE NEWS

Deserving winners at this years’ POYSA awards

PRODUCT of the Year South Africa (POYSA) is proud to announce the 2024 Product of the Year winners.

POY is the largest consumer voted award for product innovation in South Africa.

It is part of a global network of over 40 national programmes and was created specifically to champion new product innovation and provide shoppers with a shortcut to the most pioneering new products on the market.

Entry into the 2024 Awards were open to new products which were launched after January 2022, as well as products that have been in the market for 10 years or more. This year, products in 21 categories were evaluated across several criteria including product appeal, purchase interest, uniqueness and relevance.

Product of the Year is voted for by 2000 connected adult consumers in South Africa.

According to leading consumer research partner Kantar, 77% of people surveyed find that a Product of the Year logo influences their decision to try a new product.

Edith Venter, GM at Product of the Year South Africa, says: “Product of the Year recognition serves as the standard for consumer confidence, particularly within a retail environment where customers are faced with tough decisions at point of purchase.

Research shows that being recognised as a Product of the Year enables a consumer to make a quicker, more reliable and informed decision.”

Comedian Mpho Popps, was popping as the MC for the evening, by keeping guests on their heels.

The 2024 Product of the Year Winners are:

CATEGORYWINNER
Baby Care Baby DiapersClicks Made 4 Baby DryProtect Range
Baby Care Baby Pull Up PantsLovies Pull Up Pants
BankingStandard Bank ACHIEVATM
Banking: Youth BankingStandard Bank MyMo Youth Account
Cold Beverages: Oat MilkJungle Oat Drink Range
Heat & Eat Meals: Ready to EatRhodes Quality Veggie Bowl Full Range
Hot BeveragesSociety Caramel Toffee Cappuccino
Household Cleaning: Handwashing PowderSunlight Handwashing Powder 2kg
Household Cleaning: Laundry BarsSunlight Laundry Bar 500g
Household Cleaning: Auto Washing DetergentSunlight Summer Sensations 2in1 Auto Washing Liquid
Kitchen Cleaning: Dishwashing LiquidSunlight Dishwashing Liquid 750ml
Personal Care: Hair CareMPL Sure2Gro Fermented Rice Water Treatment
Personal Care: Body WashSatiskin Blissful Berry Concentrated Refill 1l
Personal Care: Personal HealthMicrolax Micro–Enema
Personal Care: ShavingBIC Soleil Escape Jasmine and Eucalyptus 5 Blade
Personal Care:  Facial CareSorbet BB Cream
Spices: Curry PowdersHinds Spices Mild & Spicy Curry Powder
Spices: Refillable SpicesRobertsons Spice 85g
Spices: Food CoatingHinds Southern Coating Seasoned Breadcrumbs
VapingVuse Go Edition 01 (3000 puff)
Household Appliances: Cordless Floor CleanerKärcher FC7 Cordless Floor Cleaner

Entries for the 2025 Product of the Year Awards will open September 2024.

Image supplied (Winners at 2024 POY, held in Fourways recently).

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