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Digital campaign to spur more African tourists -Sun International

She was speaking at the launch of digital campaign which is targeted at African based consumers.

The world’s top hotel and resort chain, together with their digital agency used an interactive YouTube video film to capture and conscientious the purposes of traveling both in SA and Africa.

According to Mngomezulu, the campaign centres around a secret agent played by Ghana actor and model, Lentei Bannerman who is on the search for the key to Sun International’s Million Thrills.

 The video was filmed on locations at Sun City Resort, The Royal Livingstone Hotel in Zambia, the Table Bay Hotel in Cape Town and the Federal Palace in Nigeria, respectively.


The digital campaign introduces Sun International’s iconic hotels in four short films following the travel experiences of the secret agent and an engaging cast of fictional characters and real life staff members, providing users with an imaginative and thrilling experience.
 

“We are always looking at new ways to engage with our consumers in order to showcase the different experiences they will enjoy at our resorts. Interaction was imperative as we wanted the consumer to drive his or her own experience and not to feel obligated.

It’s a long video and this way they can choose when they want to continue or end the engagement,” says Mngomezulu.

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